Have you noticed that many women in power today rock the scarf?
Take for instance, Christine Lagarde, Managing Director of the IMF (International Monetary Fund) an organization consisting of over 180 countries, always have a scarf on her in the boardroom. Similarly the major of Paris, Anne Hildago, is never without this power accessory in front of the media.
By Remi Jouan (Photo taken by Remi Jouan) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
By EU2016 NL from The Netherlands (Informal Meeting of EU Finance Ministers) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Is this a coincidence? Obviously not, the power scarf has its roots seen as early as Napoleon, when his wife sports it back then. In the modern world, the women's power scarf is becoming synonymous to the necktie in men's power suits.
No longer is the corporate women dress in dull color attire trying to blend in. They are leveraging this simple and versatile accessory to brighten and uplift their image. Demonstrating their individuality and sophistication in the boardroom.
Did you know that men tend to not look at a women's face when in conversation? Studies have shown that wearing a scarf lifts their eyes to focus on your face. This improves communications because facial expression is also entered into the equation.
Our luxurious cashmere blend power scarf is not only for the corporate world. It also have many uses when you go on your next getaway. When you are exposed to the elements, you can use our approximately 6x3 feet power scarf to warm you like a blanket, you can hold it up like an umbrella with your partner when it rains, or tie the ends together to make a shoulder bag.
The secret to our power scarf lies within it's innovative buttoning system, creating over 12 variations to wear your scarf. Here is a quick demonstration of the many different versatile ways to wear the scarf, how many more innovative ways can you come up with?